Project Spotlight
Product Launches & Pop-ups
Candy Shoppe NYFW Pop-Up
Some of fashion and beautys' biggest names came out to celebrate at the pop-ups launch party. VIP guests included; Lila Moss, Bruna Marquezine, Noah Beck, Brooklyn & Nicola Beckham as well as a surprise performance by Jack Harlow.
Our team at Industria Creative created an ode to YSL Beauty's viral Candy Glaze Lip Gloss to kick off New York Fashion Week 2024. Complete with candy dispensers, arcade claw machines full of makeup goodies, lip print readings and custom engravers to personalize your gloss, this pop-up shoppe was overflowing with sweetness.
Project Details
Client
YSL Beauty
Date
2024
Agency
Industria Creative
Event Type
Product Launches & Pop-ups
Role
Executive Producer
Press
Location
New York, NY
The VIP event as well as the longer lasting puplic pop-up shoppe made for a challenging but rewarding brand activation. There were many moving parts & blah blah blah. (Add information here that tells a story of how you helped make this dual event into a reality)
Some of fashion and beautys' biggest names came out to celebrate at the pop-ups launch party. VIP guests included; Lila Moss, Bruna Marquezine, Noah Beck, Brooklyn & Nicola Beckham as well as a surprise performance by Jack Harlow.
Services
experiential marketing
event production
creative design
custom fabrication
hospitality
product styling
permitting & logistics
entertainment
talent management
transportation logistics
media junket
technical design & direction