Project Spotlight
YSL Beauty: Candy Shoppe NYFW Pop-Up
Product Launches and Pop Ups / Hospitality
A star studded VIP launch party set the tone for the pop-up shoppe itself, dubbed the Candy Shoppe, which opened to the public in February of this year. This fun fueled, electric pink space gushed with girly glam that perfectly expressed the YSL Beauty brand.
VIP Launch Party
Generate brand buzz by creating the most VIP, invite-only launch event in SoHo during NYFW showcasing the launch of YSL Beauty’s Candy Glaze product line with a surprise musical performance by Jack Harlow.
Consumer Day
Bring consumers to the YSL Beauty Candy Shoppe to experience the brand and product in a sweet way by spoiling them with generous product giveaways alongside product education and content creation moments.
Our team at Industria Creative created an ode to YSL Beauty's viral Candy Glaze Lip Gloss to kick off New York Fashion Week 2024. Complete with candy dispensers, arcade claw machines full of makeup goodies, lip print readings and custom engravers to personalize your gloss, this pop-up shoppe was overflowing with sweetness.
experiential marketing
event production
creative design
custom fabrication
hospitality
product styling
permitting & logistics
entertainment
talent management
transportation logistics
media junket
technical design & direction
Services
The VIP event as well as the longer lasting, puplic pop-up shoppe made for a challenging but rewarding brand activation due to back to back scheduling of the two events. We were able to successfully utilize the celebrity attendance of the first event to fuel buzz, user generated content and attendance of the public-facing event.
Some of fashion and beautys' biggest names came out to celebrate at the pop-ups launch party. VIP guests included; Lila Moss, Bruna Marquezine, Noah Beck, Brooklyn & Nicola Beckham as well as a surprise performance by Jack Harlow.
Project Specs
Role
Executive Producer
Date
February 7, 2024
Client
YSL Beauty
Location
New York, NY
Press
vogue
Agency
Industria Creative