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Mugler (L'Oreal Group)
Role
Executive Producer
Date
3/21/2024
Location
New York, NY
Project type
Product Launch
& Media Day
Press
Agency
Industria Creative
Services
Experiential Marketing, Event Production, Creative Design, Custom Fabrication, Technical Design & Direction, Product Styling, Permitting & Logistics, Entertainment, Talent Management & Hospitality, Media Junket
Mugler Alien Hypersense Fragrance Launch. Marking the US campaign reveal of Alien Hypersense, Campaign Ambassador, Anok Yai and Mugler's Creative Director, Casey Cadwallader hosted immersive and hyper-sensorial presentation of the fragrance and intimate dinner in downtown NYC.
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