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YSL Beauty
Location
New York, NY
Date
Feb 8-9, 2024
Role
Executive Producer
Project type
Pop-up
Link
Agency
Industria Creative
Services
Experiential Marketing, Event Production, Creative Design, Custom Fabrication, Technical Design & Direction, Product Styling, Permitting & Logistics, Entertainment, Talent Management & Hospitality, Transportation Logistics, Media Junket
VIP Launch Party
Generate brand buzz by creating the most VIP, invite-only launch event in SoHo during NYFW showcasing the launch of YSL Beauty’s Candy Glaze product line with a surprise musical performance by Jack Harlow.
Consumer Day
Bring consumers to the YSL Beauty Candy Shoppe to experience the brand and product in a sweet way by spoiling them with generous product giveaways alongside product education and content creation moments.
