Project Spotlight
Future 73 Press Summit
Future 73 Press Summit
Timberland
Celebrating 50 years of its iconic boots, the trip consisted of accommodations in Boston, personalized gifting, 2 group dinners, transportation, and the full production of the media presentations.
As Executive Producer, I managed 2 teams- one based in Boston, MA where all guests stayed and the dinners were hosted and one based in New Hampshire at the Timberland HQ overseeing the production of the media presentations.
This project was a true blend of hospitality logistics and event production, resulting in a very successful launch of this collection.
Role
Executive Producer
Year
2023
Agency
Industria Creative
Location
Stratham, NY + Boston, MA
Client
Industria Creative
We hosted roughly 30 media outlets, all 6 designers, and Timberland's top executives managing both the production of the presentations and hospitality for all guests.
Celebrating 50 years of its iconic boots, Timberland enlisted designers Edison Chen, Samuel Ross, Nina Chanel Abney, Humberto Leon, Christopher Raeburn, and Suzanne Oude Hengel to design a capsule collection around the classic 6" boot.
creative design,Technical Execution - Lighting,Rehearsals,Show Calling,Talent Wrangling,Photo - Video Direction,VIP Hospitality,Transpo MGMT,Accommodations,Gifting,Private Dinner,Catering Coordination,End-to-end Project Mgmt,End-to-end Budget Mgmt
Services
Services and expertise provided for this project.