Project Spotlight
Candy Shoppe NYFW Pop-Up
Candy Shoppe NYFW Pop-Up
YSL Beauty
A star studded VIP launch party set the tone for the pop-up shoppe itself, dubbed the Candy Shoppe, which opened to the public in February of this year. This fun fueled, electric pink space gushed with girly glam that perfectly expressed the YSL Beauty brand.
VIP Launch Party
Generate brand buzz by creating the most VIP, invite-only launch event in SoHo during NYFW showcasing the launch of YSL Beauty’s Candy Glaze product line with a surprise musical performance by Jack Harlow.
Consumer Day
Bring consumers to the YSL Beauty Candy Shoppe to experience the brand and product in a sweet way by spoiling them with generous product giveaways alongside product education and content creation moments.
Role
Executive Producer
Year
2024
Agency
Industria Creative
Location
New York, NY
Client
Industria Creative
Our team at Industria Creative created an ode to YSL Beauty's viral Candy Glaze Lip Gloss to kick off New York Fashion Week 2024. Complete with candy dispensers, arcade claw machines full of makeup goodies, lip print readings and custom engravers to personalize your gloss, this pop-up shoppe was overflowing with sweetness.
Some of fashion and beautys' biggest names came out to celebrate at the pop-ups launch party. VIP guests included; Lila Moss, Bruna Marquezine, Noah Beck, Brooklyn & Nicola Beckham as well as a surprise performance by Jack Harlow.
The VIP event as well as the longer lasting puplic pop-up shoppe made for a challenging but rewarding brand activation. There were many moving parts & blah blah blah. (Add information here that tells a story of how you helped make this dual event into a reality)
Services
Services and expertise provided for this project.